› Ultra has a public subscription price.
› Genie 4 has no published API tariff or confirmed general release date.
› Here is what a budget can safely include.The price question has two separate answersThere is a price for a Google AI subscription, and there will be conditions for using Genie 4.
› On 28 October 2026 only the first has a public figure on the US Google One page: Ultra starts at $99.99 monthly; another tier is listed at $199.99.