› GEO (generative engine optimization) is about helping ChatGPT, Gemini, Perplexity and Google AI Overviews recommend your business and cite your website.
› With traditional SEO, you compete for a place among ten links.
› With GEO, you want to be one of the few names a model mentions in a paragraph.
› In September 2026, I asked ChatGPT and Perplexity questions about 20 Polish businesses across different industries.