› Short answer: yes, your smart TV collects data about what you watch, and it is not just LG.
› Most manufacturers let you switch off automatic content recognition (ACR) in the settings, but none of them lets you stop all data while the TV is online.
› That is the picture from a survey The Verge published on 11 November 2026, in which TV and streaming companies answered 17 questions about privacy.
› I read it from the point of view of someone with an LG, a Samsung or a Google TV set in the living room.