AI Glossary / Deepfake

🛡️ Safety and quality

Deepfake is fabricated material - video, photo or voice recording - generated or modified by AI to appear authentic. One person's face on another's body, a politician "saying" words they never spoke, a child's voice calling to ask for money. Deepfake quality grows faster than people's ability to recognize them, so systemic safeguards play an increasing role: watermarks, content provenance standards and verification through independent channels (call back, ask something the scammer wouldn't know). Default rule: treat sensational recordings without credible sources as fake.