AI Glossary / GEO
🌐 AI on the web
GEO
Optimizing content for AI citation - the successor to SEO in the era of generated answers.
GEO (Generative Engine Optimization) is optimizing content for visibility in AI-generated answers - just as SEO optimizes for search results. Goal: when ChatGPT, Copilot or Perplexity answer questions in your field, they cite your materials. GEO practices overlap with good craft: answer directly in the first sentence, question-and-answer structure, currency with visible dates, verifiable facts and technical accessibility to bots. Difference from SEO: you're not fighting for a click, but to be the source of the answer.
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