Spotify to label AI artists, drop from recommendations mid-September
Spotify will begin applying an 'AI Persona' badge to artist profiles that do not represent a real person and will exclude their music from editorial and personal recommendations by default, with the rollout starting mid-September 2026.
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Spotify will begin labelling AI artist profiles and removing their music from recommendations starting mid-September 2026, the company announced on 11 August. Profiles that do not represent a real person will receive an “AI Persona” badge across the app, and music from those profiles will not appear in editorial suggestions or personal recommendations by default.
- Spotify will start rolling out 'AI Persona' badges on artist profiles in mid-September, removing labelled artists from recommendations by default.
- Artists can self-disclose AI status starting 11 August, but Spotify will also use human review and AI tools to assign a 'Likely AI Persona' badge to suspected profiles.
- The move follows Deezer revealing that AI-generated tracks now make up half of its daily song uploads.
Artists can voluntarily disclose their AI status immediately, but Spotify will not rely on self-identification alone. The platform says it will use human review and AI tools to assess whether a profile - including name and image - “appears to represent photorealistic AI-generated identities.” Profiles that trigger that assessment will receive a “Likely AI Persona” badge. Spotify will prioritise reviewing artists who meet “defined audience thresholds” first. Artists who receive the badge will be notified and can appeal, and a listener-reporting feature is also planned.
The policy covers artist identity rather than the production method behind the music itself. Spotify cited listener feedback directly: “Listeners have been clear in telling us that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated.” The announcement follows Deezer disclosing that AI-generated tracks now account for half of its daily song uploads.
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