How to Report a Deepfake on Facebook and Instagram

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If you find a deepfake using your face or voice on Facebook or Instagram, you should report it in three places simultaneously: at the content itself, at the account that published it, and through Meta’s form for people whose likeness was used without consent. Below is the sequence that, in practice, leads to the fastest removal, and what to do when the platform responds with “does not violate our standards.”

Before you report: preserve evidence

Take screenshots showing the URL, account name, and date, copy the link to the content and profile, and save the post identifier. Platforms remove content after accepting a report, and then the evidence disappears - but you’ll need it if you report to police or go to court. For what deepfakes are, how to recognize them, and the legal consequences of creating them, see our main article on deepfakes.

Step 1: Report the content

On Facebook, click the three dots next to the post, select “Report post,” then choose a category. For intimate deepfakes, select “Nudity or sexual content”; for impersonation, choose “False information” or “Scam”; and if it’s an ad using your likeness, report it as misleading advertising. On Instagram, the same path is under the three dots above the post or reel: “Report,” then “Pretending to be someone else” or “False information.” Meta also has a separate category for AI-generated content - select it if visible.

Step 2: Report the account

Go to the profile, click the three dots, “Report profile,” “Pretending to be someone else,” “Me.” Reporting the account works in parallel with reporting the content and often removes an entire series of deepfakes, not just a single post.

Step 3: Form for victims

For intimate content without consent, Meta works with the StopNCII.org program: there you create a digital fingerprint of the image (the image itself never leaves your device), and platforms block its copies. For impersonation used for fraud (investment ads with your face), use the impersonation report form in Facebook’s help center, attaching screenshots and, if possible, a document confirming your identity.

When Meta says content doesn’t violate policies

Request a review (button in the decision notification), and if that doesn’t help, appeal to Meta’s Oversight Board or use the EU Digital Services Act (DSA) procedure: the platform must provide a reason for its decision and allow an appeal. In parallel, report the matter to police, as a formal complaint often accelerates the platform’s response.

Paths in the apps change every few months; we describe the state as of September 18, 2026. If you don’t see a particular step, use the form from the platform’s help center mentioned in the text.

// read more7,600 Deepfake Nudify App Ads on Facebook: The Real CostState of AIHow to Report a Deepfake on TikTok: Video, Account & Voice CloneGuidesHow to Report a Deepfake on YouTube: Privacy Complaint GuideGuides

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