How Much Does HeyGen Cost? Plans, Video Minutes & Avatars
HeyGen pricing plans explained, including credit allocations, video minutes, and avatar access at each tier. Official pricing as of September 2026.

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When you check how much HeyGen costs, you’re evaluating a tool for creating videos with avatars and processing video materials. The current paid Avatar & Video plans use credits, so you shouldn’t equate a subscription with unlimited videos.
HeyGen Plans and Pricing
We prepared this table based on HeyGen’s official pricing page. We show monthly rates. For Pro, we clearly mark the starting tier, because the company lets you choose a larger credit pool at a correspondingly higher price.
| Plan | Monthly Price | Credit Pool and Billing Method |
|---|---|---|
| Free | Free | Limited number of videos, separate regional rules |
| Creator | $29 / month (verified 10.09.2026) | 600 credits per month |
| Pro, starting tier | From $49 / month (verified 10.09.2026) | From 1000 credits per month |
| Business | $149 / month for first seat (verified 10.09.2026) | 1500 credits in shared pool |
| Additional Business seat | $20 / person / month (verified 10.09.2026) | Does not increase shared credit pool |
| Enterprise | Custom pricing | Terms negotiated with the company |
Details are confirmed in HeyGen’s credit-based pricing documentation. We don’t include the old unlimited plan rules in this table. We also don’t compare these amounts with API or LiveAvatar pricing, which the company describes separately.
What the Free Plan Actually Offers
The Free plan lets you explore the tool and prepare short tests. Documentation indicates that the free video allowance depends on your region. That’s why we can’t promise one identical allocation to every reader. You’ll see the exact scope after logging into your own account.
For testing, we prepare a short, original script. We pay attention to pronunciation, lip movement, and how well the visuals match the content. We also check how you can share the result. A playback link may not match what you need for editing or delivering material to a client.
We don’t start with lengthy training. First, we choose a segment containing ordinary sentences plus a name that requires correct pronunciation. If that segment needs changes, we revise the script before preparing additional parts. This limits the work you’d otherwise have to repeat.
Which Plan for Whom
We consider Creator for independently preparing short materials. We analyze Pro when you need a larger pool or features designated for that tier. We check the exact Pro level on the purchase screen. The name alone doesn’t tell you which pool you’re actually ordering.
We look at Business for collaborative video work. First, we determine who will edit materials and what pool the entire team needs. Adding a person doesn’t automatically mean additional credits. This matters when several people want to prepare their own materials simultaneously.
Enterprise requires a quote. We prepare a process description, organizational requirements, and expected use cases. We don’t add an indicative price, because such a number wouldn’t describe a specific offer. We discuss differences between this model and other subscriptions on the how much does AI cost page.
What the Pricing Doesn’t Include
There’s no single per-minute price for all activities. Generation, translation, and asset creation may consume credits differently. We check the needed function in the documentation, and before launching we read the cost shown in the product, if available.
We also check the rules after exhausting your pool. Creator and Pro don’t use one-time credit packs on the same terms as Business. So we don’t assume you can always top up the cheapest plan freely. We choose the needed scope before executing a larger project.
What Not to Expect
- Don’t expect one fixed price per video minute.
- Don’t assume an identical free allocation in every region.
- Don’t treat an additional seat as additional credits.
- Don’t equate correct animation with correct training content.
Ready-Made Prompts
We paste the following prompts into a text assistant preparing a script. We only pass the result to the avatar text field. This way, organizational instructions don’t become part of the narrator’s speech.
Write a short script for a video explaining how to set up a desk for focused work. Use simple sentences and address the viewer directly. Don't provide statistics or health improvement promises. Return only the narrator's speech, without camera descriptions or parentheses.
Help me prepare an instructional video with an avatar. First ask about the audience, goal, and action I need to show. Don't invent application interfaces. After my answer, suggest a scene sequence and separate narration text. Stop before describing unknown buttons.
Prepare a checklist for reviewing a video with a synthetic presenter. Include text accuracy, name pronunciation, lip movement, captions, ending, and ability to download the needed file. Don't evaluate a video you haven't received. Write each point as a concrete action to perform.
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Before You Pay
We check the chosen plan level, needed export, number of seats, and method for topping up the pool. We read the billing period and final amount. Then we run a short test similar to the planned material and watch it from start to finish.
So we evaluate HeyGen through the specific plan and functions that consume credits. For solo work, we compare Creator with the appropriate Pro level. For teams, we check Business with its shared pool, instead of simply multiplying the seat price by the number of people.
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