Amazon Makes Alexa+ Free on Fire TV, Dropping $19.99 Monthly Fee
Amazon is rolling out its AI assistant Alexa+ to all compatible Fire TV devices in the U.S. at no charge, eliminating the $19.99-per-month fee it previously charged non-Prime members.
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Amazon on Wednesday announced that Alexa+ will roll out to all compatible Fire TV devices in the U.S. for free, removing the $19.99-per-month charge that had applied to anyone without an Amazon Prime subscription.
- Alexa+ is now free on all compatible Fire TV devices in the U.S., with no Prime membership required
- Previously, non-Prime users paid $19.99 per month for Alexa+, which launched on new Fire TV devices last fall
- Amazon says Alexa+ customers now have nearly twice as many Fire TV conversations as they did with the original Alexa
Existing users will be upgraded automatically - no app download or sign-up required. Compatible hardware includes all current-generation Fire TV Sticks, the Fire TV Cube, Amazon Ember smart TVs, and third-party sets with Alexa+ built in from Hisense and Panasonic. The update adds conversational search, smart home controls - including Ring camera feeds displayed on screen - and AI-powered content recommendations. Users can ask for shows by description rather than title, with prompts such as “a top-rated thriller” or “a historical drama with a strong female lead.”
Amazon says Alexa+ customers already have nearly twice as many conversations on Fire TV as they did with the original Alexa. The move follows similar pushes by Google, which rolled out Gemini to its Google TV platform earlier this year, and Roku, which upgraded its voice assistant to AI last year.
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